Storytelling is the oldest tool of influence, an essential ingredient to the development of culture and organizational life. In this groundbreaking book, maverick consultant, writer, and storyteller Annette Simmons applies the lessons of storytelling to management and leadership. Showcasing stories from the front lines in business, as well as parables, myths, and fables from around the world, Simmons shows how anyonemanagers, entrepreneurs, sales and marketing professionals, even social activistscan enhance their communication success by applying the principles of storytelling. From launching new business models to making more effective presentations to getting buyin for new proposals and initiatives,The Story Factoroffers practical guidelines for mastering the art of persuasion and developing more productive relationships with colleagues, employees, bosses, investors, and customers.
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59,840 words272 pagesLexile 1090L9780738203690
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