Making the News: A Guide for Nonprofits and Activists

Preview:

With the media increasingly setting political and social agendas, news coverage about a problem can be the first step toward a solution. This handbook, based on interviews with mediasavvy activists and twentyfive professional journalists, explains how to generate news coverage about any cause or issue that concerns you. Learn how to stage media events, write press releases, compile media lists, contact reporters, deliver sound bites, book a guest on talk radio, lobby editorial writers, columnists, and photographers, and much more.Making the Newsalso contains unique advice on how to create newsworthy visual imagery. Simple, complicated, cheap, funny, flashyideas for all kinds of media events are described.

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