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Cable TV Advertising: In Search of the Right Formula

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By Rajeev Batra ; Rashi Glazer
Publisher Greenwood Publishing Group, Incorporated - (Quorum Books)
Cable TV Advertising: In Search of the Right Formula
42188 words42,188 words
199 pages199 pages
Lexile 1330LLexile 1330L
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Book ISBN:

9780899304069

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